Shelley advises on all areas of advertising and marketing law, including:
- advertising copy review for all media;
- advising on comparative claims;
- negotiating and drafting sponsorship, co-promotion, talent, influencer and licensing agreements;
- advising on food, drug, cosmetic and 'green' claims;
- contest and promotion design and review;
- review or child-directed advertising;
- drafting terms and conditions for loyalty and rewards programs;
- drafting terms of use and privacy policies for websites;
- retailer pricing policies;
- labelling compliance for consumer packaged goods and clothing;
- Canadian market-entry strategies for international companies;
- privacy issues related to consumer promotions;
- advocacy work on behalf of clients with regulatory and self-regulatory bodies.